Journal
Why Hire a Registered Graphic Designer? Part Two:
Why Can't I Just Do Branding Myself Using AI and an Online Design Platform?
Why Hire a Registered Graphic Designer? Part 1
Receiving my RGD registration was a meaningful professional step for me and, significantly, for my clients. Here's why…
What files do I need to get from my designer?
TRUE STORY - Today, I had to recreate a logo for an established brand in Toronto because they need collateral made but their initial designer did not provide them with any logo files... What!?!
What is it about fonts?
Oh fonts. There are seemingly endless options and a million different catalogues. So why are the right one(s) so important to your brand?
Is your visual branding working? Part 2.
When you see your visual branding, does it make you feel proud and confident? If you cannot say 100% yes to this, it is time for a refresh. Read our latest blog about the core areas of your visual brand, take it step by step with your own and give it an honest rating.
What exactly is a visual identity? And how do you create one? Part 1.
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?