Amy E. LeClair is the Founder and Artistic Director of Amy E. LeClair Graphic Design and Brand Studio, located in the beautiful Peterborough and the Kawarthas, where the magnificent natural surroundings serve as a continuous source of design inspiration.

A registered graphic designer and brand strategist, Amy's dual expertise of creative facility and technical rigour has resulted in multiple long-term clients and new clients to her door through the generosity of referrals.

With an uncompromising work ethic and commitment to client satisfaction, Amy believes that if it's worth doing, it is worth exceeding expectations. Treating each client's business with the utmost attention and respect, understanding their unique vision and turning it into something tangible and relatable, and ensuring deadlines are never missed, are the fundamentals in allowing Amy's business to thrive.

Over the past decade, Amy has produced authentic brand design, eye-catching logo design, memorable marketing campaigns, and engaging social media and website content for a wide variety of industries, from arts and entertainment to healthcare, law, real estate, personal consulting, retail, and restaurant, with clients including Showplace Performance Centre, Euphoria Wellness Spa, Partridge Smith, KawarthaNOW, and Leahy Hill Farm. 

 In 2023 Amy E. LeClair received her Graphic Design registration through RGD Canada, a governing and disciplinary body for its members. RGD is the only graphic design association in Canada to have such legislation.

An example of Amy’s ability to help get your brand known? Amy relates one client's journey.

A well-established fine artist called me with the need to expand access to her work. COVID had shuttered the art shows she relied on for sales and was preventing clients from visiting her home gallery. Online efforts were not producing results. She knew where she wanted to be—selling!—but wasn't clear on how to get there. I created the strategy to get her into the online market. First, I organized all of her core elements for consistency—business name on website to site domain name and email address—so an integrated, cross-platform plan could be developed. I then created branding components that spoke clearly of her vision and values: formal logo, typeface, colour palettes, and presentation style. Finally, I conducted an audit of the areas that controlled her ability to move forward—e-commerce and social media—which led to specific and targeted improvements through tactics such as digital marketing campaigns and a gift card offering.

Within a week of project completion, she was experiencing results. 

• She was recognized by and engaging with prospective customers on social. 

• Her Google profile increased due to clear, consistent messaging.

• Her website traffic took off. 

• Her business became known in the desired space and her sales soared. 

Moving beyond digital to print, her product packaging, thank you cards, and logo stamp have all become an important part of the customer experience, while a business card and gift cards support her promotional efforts. We have since set up key parameters for future support to keep her selling and help her grow.