What is it about fonts?

Oh fonts. There are seemingly endless options and a million different catalogues. So why are the right one(s) so important to your brand?

Fonts are a critical form of non-verbal messaging you are sending out about your brand. Your typographic palette helps to tie all communications together, from the copy on your website, direct mail through to your logo; creating brand consistency and memorability.

Sometimes clients will ask how I can shift through screens upon screens of options? Easy! I it. Fonts are a critical part of the overall process/brand and searching for the right fonts are just part of the entire process.

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